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The New Face of VB Leasing Bosnia-Herzegovina
Actor Milan Pavlović
For VB Leasing Bosnia-Herzegovina, working with national celebrities as representatives of its public image has been something of a tradition for years. In 2006, photo model Amra Silajdžic was VB Leasing’s face for the promotional campaign to introduce the Operating Leasing business in Bosnia. Singer Elvir Lakovic Laka has also done advertisements for VB Leasing Bosnia. Since the beginning of 2010, the company has a new “face”: that of actor Milan Pavlovic.
“Using celebrity endorsements not only elevates us above the competition, we also communicate our products and services in a different, more emotional way. We work with strong personalities with whom we can reach an even greater audience,” says Elma Sijercic, Marketing Director, VB Leasing Bosnia-Herzegovina, in description of her communications strategy.
A radio, print and online campaign has been launched with Milan Pavlovic. He also is the face for the spring promotion for liability insurance and registration costs. As part of the promotional campaign, which runs until the end of June, VB Leasing Bosnia-Herzegovina will cover its customers’ liability insurance and registration costs for one whole year.
The campaign’s success proves that VB Leasing Bosnia-Herzegovina was right: “The promotion is going extremely well and we are considering extending the offer of free liability insurance and registration costs until the end of July. We may also offer our customers something similar in September,” Elma Sijercic says.
About Milan Pavlovic:
Milan Pavlovic is a well-known and popular actor in Bosnia-Herzegovina with broad demographic appeal. He has starred mainly in comedies and also works as a stand-up comedian.
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